Wading Through Data: Which Analytics Should You Monitor?

More than ever, businesses rely on website traffic and e-commerce to maximize sales and brand awareness. Not only is it important to provide consumers with instant access to information about your business, but impulsive buyers expect to have purchasing power at all times. With such dependence on web presence, analytics are a crucial tool toRead More

Mobile App or Mobile Site? The Pros and Cons

When it comes to your business, going mobile has become increasingly necessary. You don’t have to work in an IT department or be super “techie” to know this. But whether to go the app or webpage route (or even both!) is a decision which requires careful consideration.   Both routes to mobile harmony share aRead More

4 Tips To Take Your Mobile Site From Functioning to Flourishing

Your mobile site is up and running. After spending what seems like an endless amount of time considering everything from design to scalability, it may feel like the hard work is finally done. Think again. The truth is, the most important work is only just beginning. The number of visits your site receives often seemsRead More

5 Critical Components of High Performance Web Sites

Web performance is a critical factor in converting prospective customers into paying customers. In fact, if your site or application doesn’t perform well, it will not only fail to entice new users, but quickly drive those you do have far, far away. When load times are slow and unsteady, users will quickly move on toRead More

5 Good Reasons you Should Attend our “Integrated Testing” Webinar, Hosted by Gigaom.

What: A free webinar – “Integrated Testing: Balancing Speed and Quality in Application Development.”   Why:   You’ll learn all the strategic benefits to be gained from integrating testing and monitoring throughout the development lifecycle. Testing has long taken a back seat to development and release deadlines, often viewed as the last gateway before payday. Read More

The Dangers of Third Party Scripts

  Web developers don’t like to waste time.   They like to iterate, improve, and move on to the next challenge. Given the enormous range of third party offerings on the market these days, it’s no wonder most websites include a number of third party scripts meant to simplify and improve user experience. In fact,Read More

Choosing Between an Adaptive vs. Responsive Site: What you Need to Know

In the big world of web design, there are two top contenders you’ll have to choose between when creating your website: Responsive Web Design and Adaptive Web Design. The difference between them is simple enough, but deciding which is best for you may not be. While you have to keep your own resources in mind,Read More

Mobile Sites in 2014: Bigger, Better…Slower?

  The relationship between phone “speed” (e.g., 3G, 4G) and mobile site size is a curious one. As the years go by, we expect our phones to get faster (check), and perhaps as a result, mobile websites are getting larger and larger (double-check). However, smartphone connectivity speeds are about as dependable as wooden cars. ARead More

Three Key Takeaways from the 2014 Velocity Conference

Last week’s O’Reilly Velocity Conference offered a host of learning tools and inspiration for creating and managing high performance websites and applications. Engineers, developers, Ops specialists, architects, and performance enthusiasts alike gathered at Santa Clara’s Techmart to discuss the ever-escalating “need for speed,” and the latest and greatest in performance solutions. While we returned homeRead More

The Once and Future Website: 3 Possibilities

In the past decade software and hardware have both grown by leaps and bounds, but the average person knows way more about changing devices than they do about changing design trends. It’s easy to predict that in another decade or less we’ll all be wearing Google Glass (or something similar), but what about the websitesRead More