Digital Desertion: What consumers expect from website and application performance

Consumers’ expectations of online experience are changing rapidly. Compared to just a few years ago, we’re more demanding and less forgiving of websites and apps, and organizations of all sizes need to bear this in mind–before they suffer ‘digital desertion’ from their customers. Recently, Apica set out to investigate just how much attitudes towards brands’ Read More

How to Handle the Holiday Retail Rush with Agile Performance Testing

All too often retail companies are unprepared for the holiday season, when traffic spikes put immense pressure on their applications and infrastructure. But with the right level of proactive performance testing and troubleshooting, you’ll be able to avoid dreaded downtime and ensure a great customer experience. In our latest webinar, Apica’s own Troy Presley and Read More

What Data Points Should You be Monitoring when Measuring Web Performance

Measuring Web Performance Needless to say, top-notch web performance is crucial for any company, regardless of size. When monitoring the real-time performance of a website or application, there are a number of measurable data points and operations that should be clearly understood in order to gain an accurate analysis of a site’s performance levels and Read More

Learning from the British Airways Outage

British Airways is still reeling from its catastrophic IT outage over the¬†holiday weekend, and as we approach the 7-day mark since thousands of travelers around the world were left in limbo by the airline, questions have yet to be answered on exactly what went wrong. A power surge has been blamed for crashing BA’s global Read More

Tips for Online Retailers in light of the Lululemon Website Outage

On Monday, May 25th Lululemon – a Vancouver-born, billion-dollar retail company – had a website outage that lasted just less than 24 hours. The company sees 17% of its revenue from online sales, and “just three days of an outage would likely have cost the company nearly $425,000 in lost sales.” This isn’t the first-time Read More

Testing Hybrid Systems and APIs

Not so long ago, having a website to support your business was cutting-edge and gave you a significant advantage over your competition. Now eCommerce is the order of the day for a large percentage of enterprises and those who are not online may not be able to survive.  This situation makes it critical that enterprises Read More

How to Keep Customers from Abandoning your Shopping Cart

On average, customers abandon items in their online shopping carts 68.63 percent of the time. The pessimist sees this as a failure to convert customers, but the optimist sees this as an opportunity to make more sales. Fortunately, there’s plenty your business can do to help customers reach the virtual checkout aisle before and after Read More

Is your Website Black Friday Ready?

When running an ecommerce website, downtime is the equivalent of locking your doors to the public. Not only are you not doing business, you’re actively pushing your customers into the arms of the competition. There are several failure points you have to research carefully to avoid, including having a good hosting provider and using a Read More

Application Performance as a KPI for e-business

Web application load times can make the difference between your e-business thriving or dying. Speedy load times are so essential to a web application’s success that they should be considered a key performance indicator. Comparing sales data with performance data establishes a direct relationship between the two: A platform that performs faster will lead to Read More